With Facebook being such a hot topic in the news lately, we thought we would weigh in on the subject in our weekly live video.
Mark Zuckerburg has received a lot of heat for the Cambridge Analytica data breach, in which the data of 50 million was stolen and stored by the data management firm who worked on President Trump's election campaign. More recently, the social media giant was hit with another scandal regarding the Messenger App. It was discovered by disgruntled users that their call and text logs were all being stored by Facebook if they had given permission for the app to access their cell contacts.
We also touched on Facebook's algorithm changes a few weeks back which undermined the reach of business pages, instead favoring content from friends and family. While our own reach dwindled seriously for a week or so, it has since rebounded in a large way. Our latest traffic reach seems to indicate that Facebook switched back to favoring business posts again. Fanpages seem to be appearing in feeds more frequently for users as well.
In terms of real estate business, Facebook has been a huge asset for sharing listings and local content. It is a great way to connect with agents and buyers. Entire groups are dedicated to this activity which often magnifies the reach of business pages.
For RealEstateSINY.com, perhaps the biggest advantage to using Facebook for business is transparency. We can reach our audience and potential clients more directly, and provide them with lots of information in a casual way that helps with credibility.
In this video, Hannah Jay and Anthony Licciardello have a conversation about the Facebook scandals, what they really mean for you (if anything), and the ways Facebook has elevated our real estate visibility.