When compared to only images, property videos may be a very powerful tool in real estate marketing. The following engagement statistics back up this statement:
1. Greater Engagement: Research shows that videos get 1200% more social media shares than text and photos combined. More effectively than just images, property films may draw in prospective buyers and increase engagement.
2. More views: A National Association of Realtors (NAR) survey discovered that listings with videos attract 403% more enquiries than those without. This means that a property listing with a video will likely receive more attention from potential buyers than one with only images.
3. Prolonged Visit: According to the same NAR survey, users stay on websites with video content for an average of 2 minutes longer than those without it. This suggests that real estate movies can hold prospective buyers' attention for longer, boosting the likelihood that they will contact the real estate agent.
4. Better Perception: home videos can give potential buyers a more realistic and immersive experience than images, which can improve their perception of the home. As a result, there may be more interest and a better chance of a sale.
In comparison to only images, the engagement data indicates that property films are significantly more effective in marketing real estate. Investments made by real estate brokers and sellers in property videos can result in higher engagement, more views, more time spent on the site, and a better impression of the property.